Factors that affect publishers’ revenue
We use every chance to reach out to our publishers and keep them
informed about their earning prospects. Here is a comprehensive overview
of what you can expect as a publisher.
Our pricing model is built around the ratio between supply and demand
for traffic. No fixed CPM or CPC – actual traffic cost is a given fact
which is hard to influence on or accurately predict.
Ad unit earnings are affected by many factors, including the following:
- number of unique impressions
Please, mind that we’ve got an alternative way of counting unique
impressions. We count as unique globally unique impressions which means
that a single IP address will be counted as unique only once every 24
hours when the visitor encounters any of our banners on any of our
publishers’ websites. It isn’t counted as unique again during this
interval no matter how many banners the visitor subsequently sees and
what websites he visits. So, our numbers of unique impressions will be
much lower than those reported by other networks or tracking tools for
the same traffic.
- number of unique clicks
Unique clicks certainly affect your earnings but not that much – it
just allows our system to differentiate between bona fide publishers who
actually attract valid traffic and between those who believe they can
cheat our system by “showing” our ads to bots. Clicks which our system
seems suspicious (e. g. originating from another domain or VPN) won’t be
counted as unique. Advertisers may reward you for any clicks generated
by your website but it is not a common practice.
- advertising campaigns which target your ad unit
Here comes the impact of language, geo location, ad unit dimensions, categories defined for the website.
Remember: our daily budget varies greatly from day to day as
advertising campaigns come and go. We cannot promise or predict that
your ad unit will match the category, language, banner sizes, budget,
etc. of currently running ads.
- content filters defined for the ad unit
The ad unit owner might forbid any of the following advertising
categories: NSFW, Shady, Gambling, Risky Investments and also s/he might
choose to show only text advertisements. A number of our advertisers
match these categories or they choose to show graphical banners only
thus excluding part of ad units from their targeting.
- ad unit display rate
Our bot checks whether the ad unit is present at the specified URL
and is accessible. It does so several times a day. If the bot can access
the ad unit only once every two attempts, then the display rate is 50%.
- size and location of an ad unit on a website page
If the ad unit can be clearly seen and located on the page properly
and falls into a popular size category it’s more likely to collect more
impressions and clicks and earn more.
- quality of traffic
This is simple. We don’t accept bot generated traffic and we welcome good and honest publishers!